Real estate photography: The Shoot


taking-pictures-2-620020-mSale of real estate thrives no matter what the state of the economy and so does real estate photography. This is because, when realtors find themselves in trouble selling properties, beautifully crafted shots of real estate can make all the difference in setting their properties a class apart. Being successful in real estate photography is all about what you do differently. You can set yourself apart and be leagues ahead of the competition.

Planning the Shoot

While planning out the shoot itself, you can map out the expectations of the shoot way ahead of time. Ensuring that you have the needs of your client covered is crucial, as your images need to showcase the property as the owner wants it to appear. Your client will generally want the main living areas, bedrooms and bathrooms captured. You need to communicate to your clients that the home must be in photo condition at the time of the shoot; especially when you are photographing a home currently inhabited.

 

If the home is uninhabited, your realtor may be there during the shoot. You may want to let them know how long they need be present during the photography process. For amateurs in real estate photography, you may want to make sure you equip your clients with web based images as well as full resolution photographs.  Realtors working on tight schedules scarcely find time needed to process the images, which is why I prefer giving them images ready to go to their listing systems.

At the Scene

Once you are done getting the agreement setup, you venture onto the estate ready to click away. Let’s walk through certain steps to streamline the process.

 

After surveying the interior, you can dive in at the scene. Remember to capture images in a way that is aesthetically pleasing and intensifies the beauty of the home. While setting up the tripod, some photographers tend to extend it to the maximum height to shoot from ‘eye level’. I would not recommend this because the camera gets pointed downwards creating “converging verticals”. Ideal height I’d say, is about 4.5 feet high, so you get all the walls of the room vertical in the frame.”

Next, I’d shoot a series of bracketed images. These are shots from the same spot, with varying exposures, ranging in brightness and darkness that I can merge afterward using Photoshop.

Such a premeditated, pre-planned photo shoot that you can afford in real estate photography, is what sets it apart from other photographic disciplines.

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